H&M refreshed their content to reflect new product launches for the new designer season. H&M’s goal is not only to keep the page updated with relevant content so that their friends will continuously return to their community, but also have their friends invite new friends to join.

The design team in the company’s Sweden office controls the steps of production from merchandise planning to establishing specifications, and production is outsourced to approximately 800 factories in Europe and Asia. These facilities are used for horizontal division of labor rather than being integrated.