Burger King - Cayla Torgerson

About Burger King

BURGER KING®

Every day, more than 11 million guests visit BURGER KING® restaurants around the world. And they do so because our restaurants are known for serving high-quality, great-tasting, and affordable food. Founded in 1954, BURGER KING® is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, our commitment to premium ingredients, signature recipes, and family-friendly dining experiences is what has defined our brand for more than 50 successful years.

Tillster is an innovator in the kiosk ordering arena and continues to develop new applications that are being used around the world.

Burger King France was the first client to get the kiosk 2.0 platform. Flexible ordering solutions, credit card only or full cash handling. Optimizing speed, service and increased gross margin.

Burger King saw a 33% life of sales at the kiosk compared to “at the counter orders”. Multilingual kiosks serves to make the ordering process easy to use, speeding transactions, offering lift and improving guest satisfaction since the new User Interface and User Experience funnels were adopted globally.

Solutions

Burger King (France) was the first client to be put on the new kiosk 2.0 platform. I worked with the Creative Director, CMO, CEO and Burger King to ensure top notch quality product in a very short period of two months.

The solutions that I created for the kiosk was adapted by our other Burger King ordering applications such as our mobile application and our web based ordering website ensuring a seamless UI branding, UX and funnel system. Any UI designer was set-up to take all the solutions I came up with from the main ordering menu to the combo builder.

Burger King customers are very loyal, I started by creating kiosk ordering solutions that would be adapted by all other platforms. Customers can easily order from one device to the next without having a learn a new product or be thrown off by an unfamiliar user interface for web, mobile to kiosk.

Building an ordering application is limited by the POS and Menu builder, because of those limitations, solutions can be very challenging to do actions as simple as adding extra cheese. I was excited to review our initial numbers from all the changes I made. The kiosk generated a 33% lift compared to the orders taken at the register.

Tillster

Tillster is an innovator in the kiosk ordering arena and continues to develop new applications that are being used around the world. . Flexible ordering solutions, credit card only or full cash handling. Optimizing speed, service and increased gross margin. Multilingual kiosk for both English and English speaking customers serves to make the kiosk software ideal globally, speeding transactions, offering lift and improving guest satisfaction

More Information

Tasks

Create Kiosk 2.0 ordering flow solutions that would be used for all of Tillster’s clients going forward.
UI/UX Design – New UI/UX designs | includes ordering and check out solutions.
- Solve several issues our legacy applications had (kiosk, mobile application, website ordering)
- Menu Landing Template
- Main Menu Template
- Category Page Template
- Product Page Template
- Shopping Cart Template (Edit | Delete items)
- Check Out Templates (Review, Payment, Confirmation)
Wireframing
Prototyping
Ordering Branding Style Guide
Product Documentation