Adidas AG, the major German sports apparel manufacturer, part of the Adidas Group, consisting of Reebok sportswear company, Taylormade golf company, Maxfli golf balls, and Adidas golf and is the second largest sportswear manufacturer in the world

Goal of this community is to increase user interaction with profile. Users entered the refreshed Adidas soccer community and the first module let users build a custom flash avatar. The flash avatar had a “taunt” functionality where users can grab “taunt” codes from the main community, and they could use these codes on user profiles that have the Adidas flash avatar. Next, users would see a MySpace blog that will give them information on Adidas soccer players, tips, and answers to the most frequently asked questions on the community. The last section of the profile will included a MySpaceTV player with thumbnails for additional videos.