Giorgio Armani is an international Italian fashion house founded by Giorgio Armani, which designs, manufactures, distributes, and retails haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics, and home interiors. The brand markets these products under several sub-labels. The Armani name has become synonymous with high-fashion, and is a prestigious name in the fashion industry.

My goal for the Armani Exchange community was to build awareness and created a buzz for the upcoming season of clothing establishing fresh and appealing branding to recruit new friends and re-engage existing buyers.