The film was predicted to take in around $20 million in its opening weekend.Opening in 3,255 theaters in the United States and Canada, the film grossed $23,722,310 ranking #1 at the box office, with 70% of the audience consisting of young females.[8] By the end of its run, 17 Again grossed $64,167,069 in North America and $72,100,407 internationally, totaling $136,267,476 worldwide.

Managing a large campaign reaching a large audience, implementing HD video and spreading awareness of the movie.

About the film

At 17 Mike O’Donnell is on top of the world: he’s the star of his high school basketball team, is a shoo-in for a college scholarship, and is dating his soul-mate, Scarlet. But at what’s supposed to be his big game where a college scout is checking him out, Scarlet reveals that she’s pregnant. Mike decides to leave the game and asks Scarlet to marry him, which she does. During their marriage, Mike can only whine about the life he lost because he married her, so she throws him out. When he also loses his job, he returns to the only place he’s happy at, his old high school. While looking at his high school photo, a janitor asks him if he wishes he could be 17 again and he says yes. One night while driving he sees the janitor on a bridge ready to jump, and goes after him. When he returns to his friend Ned’s house, where he has been staying, he sees that he is 17 again. He decides to take this opportunity to get the life he lost.