SEO, SEM, SMO What is all this?

Search engine optimization

(SEO) is the process of improving the visibility of a website or a web page in a search engine’s “natural,” or un-paid (“organic” or “algorithmic”), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.  As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.- Wikipedia

Believe it or not, basic SEO is all about common sense and simplicity. The purpose of search engine optimization is to make a website as search engine friendly as possible. It’s really not that difficult. SEO 101 doesn’t require specialized knowledge of algorithms, programming or taxonomy but it does require a basic understanding of how search engines work.

SEO Techniques

  • Title, Meta Tags & Keyword Analysis.
  • Header Format: H1, H2, H3 Tags.
  • Site Analysis.
  • Caching Crawling Indexing
  • Bold, Italic & others format.
  • Web Designing Basics and WYSIWYG Editors.
  • IDEs like Dreamweaver.
  • Alt Text.
  • Competition Analysis
  • Keyword Research & Analysis.
  • Density Analysis and Placement
  • Robots.
  • txt file.
  • SEO Friendly url.
  • Site Structure Analysis.
  • Redirect / 404 /501/301/ Canonical Implementation.
  • Brief Keyword Competition Review.
  • Anchor Text.
  • How to write Contents.
  • HTML/Client Side Validation.
  • URL renaming/re-writing.
  • Header & Footer.
  • Creation of XML Sitemaps.
  • Submitting sites to Google and Other Search Engines.
  • Google Sitemap Creation.
  • Google Webmaster Account Setup and management.
  • Google Analytics (Statistics) setup and management.
  • Uploading and Managing Website through FTP Software like FTP Leech , Cute FTP etc.
  • Panda Update Algorithm 2.5.2.
  • New Google Indexing: Google Caffeine.
  • Latest SEO Tools.

SEM Techniques

  • The goal of search engine marketing (SEM) is for your company’s website to rank at the top of any potential customer’s search results page. This is done using a combination of paid advertising, search engine-optimized website design, high-quality marketing copy and involvement in your industry’s online community. And keywords. Lots and lots of keywords.
    • Manual Directory Submission
    • Link via Blog Comment
    • Article Submission
    • Online Press Release
    • Bookmarking
    • Classified Submissions
    • Corporate Profile Submissions
    • Video Submissions
    • E-Book Submissions
    • Forum Posting
    • Job Posting
    • RSS feed Submissions
    • XML Map Creation / Submission

    Social Media Optimization

    Social media optimization is the necessary procedure which is also essential for some of effective interactions appropriate to the format of business promotions. Social media optimization procedures will drive heavy traffic to a website not only through search engines but through different channels. Optimization techniques with this procedure are the best part to support such qualifications to attain the requirement of most of the websites. Internet marketing procedures are no longer limited to the applications of social media SEO anymore. According to experts social media optimization is concept of changes in the implementation procedures of optimizing a website so that a website is more easily linked to and more visible in social media searches and website more frequently posted in blogs, podcasts and vlogs.

    SMO Techniques and Rules

    • Social Networking through twitter, facebook, Linkedin, orkut etc.
    • Personal Blogs Creation and promotion
    • Testimonial Writing
    • Lens Formation
    • Wikipedia post
    • Brand Review and post
    • Increase Your Linkability
    • Make Tagging and Bookmarking easy
    • Reward Inbound Links
    • Help Your Content Travel
    • Encourage the Mashup
    • Be a User Resource
    • Reward Helpful and Valuable Users
    • Participate
    • Know how to target your audience
    • Create content
    • Be real
    • Don’t forget your roots be humble
    • Don’t be afraid to try new things be fresh
    • Develop a SMO strategy
    • Choose your SMO tactics wisely
    • Make SMO part of your practice


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